Food Trucks

Thanks for sharing your tweeting trucks, swanky cupcake startups, and tasty tacos! Food trucks are on the rise with highly individual, non-corporate eating and unique food service experiences.

Trends Observed in this frogMOB:

• Square is the payment tool of choice.
• Food trucks are a business of choice for young foodie couples (low investment and only monthly overhead means you can get out when you need to)
• Limited spaces mean limited menus with focus on differentiation from competitors
• Sizing up the competition is common and seeking the one differentiator that will get cars to stop is key
• Food trucks congregate for success – high rent has a bathroom, lights, and some permanent structures. Low rent has a porta-potty and little else but parking.
• Food truck lots are often positioned near ATMs and liquor stores.
• Explicit invitation of canine companions invites the locals in.

Tags

More | All